Corporate Identity Design
Signolog · Corporate Identity Design
A strong signature for a brand that makes others visible.
The identity of a brand that designs visibility.
For Signolog, which designs brands’ visibility in the physical world, we created a corporate identity that makes its own expertise visible. We carried the logo’s visual language, centred on the red ring, into applications such as vehicles, façades and workwear.
A memorable signature.
The red ring in the logo, together with varying letter weights, forms the brand’s distinctive visual focus.
Strong contrast, a shared language.
We combined a red accent with black-and-white contrast to create a visual language that stands out on different backgrounds.
Consistency from logo to field.
Vehicle graphics, the brand signature on the façade and its application to team clothing bring the same identity together at different scales.
The same signature. Different surfaces.
A brand signature on the façade.
The actual logo application on the Signolog building.
The same identity in the field.
The brand’s actual use on team clothing.